Streamlining
Wikimedia NYC’s
Digital Presence
Client: Wikimedia NYC, promotes free access to the world's knowledge in support of Wikipedia and the other projects of the Wikimedia Foundation.
Challenge
The client had 1,200 unique pages of content spread across four different websites, causing internal duplication and difficulty for external audiences to find relevant resources. The audience consisted of people in North America seeking help through difficult situations, such as abusive relationships, addiction, unemployment, and mental health challenges.
Solution
To address the confusion, I conducted interviews with six board members to understand the history, goals, and target audiences of the three websites. I reviewed content and analyzed user engagement across the sites, which helped visualize the user base and clarify audience needs. A digital card sort, distributed through Wikimedia’s social media channels, gathered input from local Wikipedia enthusiasts and led to patterns for organizing content.
Key Contributions
Conducted research to map out audience types and content needs.
Developed a clear site map that reduced redundancy and confusion.
Presented a reorganization plan, outlining where content should be moved, archived, or deleted.
Outcome
The project resulted in a 64% reduction of pages, simplifying the amount of content that needed to be managed. The remaining 159 pages were reorganized for a more user-friendly experience, making it easier for visitors to find the information they needed. The board was provided with a streamlined implementation plan that allowed them to manage content efficiently.