Reducing
Content Complexity
for a Non-Profit
Client: Undisclosed
Challenge
The client had 1,200 unique pages of content spread across four different websites, causing internal duplication and difficulty for external audiences to find relevant resources. The audience consisted of people in North America seeking help through difficult situations, such as abusive relationships, addiction, unemployment, and mental health challenges.
Solution
By conducting stakeholder interviews and analyzing past research, I developed a content inventory and task list to better understand user needs. I led workshops to help internal teams prioritize content, identified gaps through search analysis, and mapped out a new, user-friendly structure.
Key Contributions
Consolidated four websites into one, removing 200 redundant pages.
Conducted user research to ensure the content was helpful, accessible, and had the right tone.
Developed a content rating system for future quality control.
Outcome
The new site map better addressed users' needs by offering clear, understandable content while reducing redundancy. The project also provided the client with user insights to inform future decisions and a framework for ensuring high-quality content moving forward.